A new report released by Textlocal, one of the UK’s leading SMS platforms, reveals today that mobile
pg gambling is set to revolutionise the industry as operators increasingly embrace the SMS platform to help drive activity and integration. The report also highlights how an estimated 4m people already use their smartphone to gamble and that that figure is growing by more than 10% year on year. The scale of the opportunity is highlighted by Ofcom figures that estimate there are now more than 80m mobile phones in circulation in the UK for the first time. The report highlights how 90% of text messages are read within 3 minutes of receiving them and how on average consumers look at their smartphones 150 times a day, with the majority keeping them to hand for more than 16 hours a day.
